June 24, 2022. Roe v. Wade is overturned.
I actually go numb.

At first, I couldn’t take my eyes off of the news. But then I couldn’t watch. As someone who is from Louisiana and had an abortion in college, this issue resonates with me deeply. I wasn’t aware I had so much unprocessed trauma about it until it overcame me like a giant, swelling wave that engulfed me in a vast and dark depression. I channeled my rage into getting a tattoo and making dark comedic stories entitled “Unhinged!” on Instagram.

I went from only telling a few close friends about my story to telling my family and quickly the internet. I knew I needed to do something, but I didn’t know what or how. It took me three months to come back. But I’ll never be back fully. And I’m learning to accept that.

Thus from the ashes, Hooha was born. I was tired of women and menstruators being an afterthought. I was pissed there weren’t easy and accessible options for period products for 50.5% of the US population. So, Hooha is about accessible period products for menstruators, everywhere.* Bodily autonomy and the power of choice are at the core of our values - so a portion of all portion of all profits will go to the National Network of Abortion Funds.

We will not go back.

xx,
Liz